Monitor (Alerts & Tracking)
Monitor keeps you informed about what’s happening in your market — in real time. Track competitor launches, get alerted to breakout creatives, and never miss a shift in the competitive landscape.Performance Marketers use Monitor to stay ahead of competitors and respond quickly to market changes.
Why it matters
Monitor helps you stay responsive and informed: ✅ Competitive awareness — Know when competitors launch new creatives✅ Breakout alerts — Get notified when creatives suddenly surge
✅ Trend shifts — Spot when the market changes direction
✅ Rapid response — React to threats and opportunities in hours, not weeks
How to use Monitor
1
Set up your monitoring
You have two main monitoring modes:Competitor Watch
- Track specific competitors and get alerted to new creative launches
- Perfect for ongoing competitive intelligence
- Monitor your genre or theme for sudden performance surges
- Perfect for trend spotting and rapid testing
Most teams set up both: Competitor Watch for specific players and Breakout Detector for the broader market.
2
Configure your alerts
Customize what triggers an alert:For Competitor Watch:
- Competitors to track — Select up to 10 competitors
- Alert frequency — Daily, weekly, or real-time
- Threshold — Alert for all new creatives, or only high-performers
- Genre or theme — What to monitor (e.g., “fantasy RPG,” “cozy puzzle”)
- Performance threshold — Define “breakout” (e.g., top 5% in genre)
- Alert frequency — Real-time or daily digest
- Mode: Competitor Watch
- Competitors: [Competitor A], [Competitor B], [Competitor C]
- Frequency: Daily digest
- Threshold: Top 20% performers only
3
Review alerts and take action
When an alert fires, you’ll see:
Take action:
- Creative details — Thumbnail, link, launch date
- Performance context — How it’s performing vs benchmarks
- Pattern analysis — Themes, tone, key elements
- Similar creatives — What else is performing similarly
Monitor alert showing breakout creative
- Run Diagnose to understand why it’s performing
- Run Discover to see if it’s part of a broader trend
- Create a Creative Brief to test similar patterns
You’ve been alerted to a market shift or competitive move — and can respond immediately.
What to look for
When reviewing Monitor alerts, focus on:Competitive moves
- What are competitors testing? (new genres, themes, tones)
- Is this a one-off or a pattern? (single test vs strategic shift)
- How is their new work performing? (breakout, solid, or weak)
- Should we respond or ignore? (threat vs noise)
Breakout signals
- Why is this creative surging? (new pattern, perfect execution, lucky timing)
- Is it replicable? (can we create something similar?)
- Is it aligned with our brand? (natural fit vs forced)
- How fast is it spreading? (isolated success vs trend formation)
Trend formation
- Are multiple alerts showing similar patterns? (trend = multiple examples)
- Is saturation low or high? (early stage vs already crowded)
- Is performance consistent or variable? (reliable pattern vs outlier)
Save or share
When an alert is actionable: Run follow-up workflows:- Use Diagnose to understand the creative
- Use Discover to see the broader pattern
- Use Generate to create a responsive brief
- Forward alerts to relevant stakeholders
- Add commentary on implications
- Propose response actions
- Keep a log of competitor moves
- Identify patterns in their creative strategy
- Anticipate future moves
Turn Alerts into Briefs
Respond quickly with production-ready briefs
Common use cases
Competitive intelligence
Competitive intelligence
Goal: Stay informed about competitor creative strategy.Workflow:
- Set up Competitor Watch for 3-5 key competitors
- Receive daily digest of new creatives
- Review for strategic patterns
- Share insights with leadership weekly
Rapid response testing
Rapid response testing
Goal: Quickly test patterns that are breaking out.Workflow:
- Set up Breakout Detector for your genre
- Get alerted when a creative surges
- Run Diagnose to understand why
- Create and launch a test within 48 hours
Trend confirmation
Trend confirmation
Goal: Validate Forecast predictions with real-time data.Workflow:
- Run Forecast to identify emerging trends
- Set up Breakout Detector for those themes
- Get alerted when predicted trends materialize
- Test with confidence
Defensive monitoring
Defensive monitoring
Goal: Know when competitors are targeting your positioning.Workflow:
- Set up Competitor Watch focused on themes close to your brand
- Get alerted when competitors test similar patterns
- Decide whether to defend (counter-creative) or differentiate
- Respond strategically
Best practices
Do:
✅ Set up monitoring early (don’t wait for a crisis)✅ Customize thresholds to reduce noise
✅ Review alerts regularly (daily or weekly)
✅ Follow up with Diagnose or Discover for context
✅ Share alerts with relevant stakeholders
Don’t:
❌ Monitor too many competitors (focus on top 3-5)❌ Set thresholds too low (you’ll get overwhelmed)
❌ Ignore alerts (defeats the purpose)
❌ React to every alert (prioritize strategic moves)
Alert management tips
Reduce noise:
- Set performance thresholds (only alert for top 10-20% performers)
- Focus on specific themes or genres
- Use daily digests instead of real-time (unless critical)
Prioritize alerts:
- High priority: Competitor launches in your core genre with strong early performance
- Medium priority: Breakouts in adjacent genres or themes
- Low priority: Weak-performing competitor tests
Automate follow-ups:
- Set up automatic Diagnose runs for high-priority alerts
- Create Slack/email integrations (coming soon)
- Build a weekly review routine