Monitor (Alerts & Tracking)
Monitor keeps you informed about what’s happening in your market — in real time. Track competitor launches, get alerted to breakout creatives, and never miss a shift in the competitive landscape.Performance Marketers use Monitor to stay ahead of competitors and respond quickly to market changes.
Why it matters
Monitor helps you stay responsive and informed: ✅ Competitive awareness — Know when competitors launch new creatives✅ Breakout alerts — Get notified when creatives suddenly surge
✅ Trend shifts — Spot when the market changes direction
✅ Rapid response — React to threats and opportunities in hours, not weeks
Teams that use Monitor can respond to competitive moves 10x faster than teams that rely on manual checks.
How to use Monitor
1
Set up your monitoring
You have two main monitoring modes:Competitor Watch
- Track specific competitors and get alerted to new creative launches
- Perfect for ongoing competitive intelligence
- Monitor your genre or theme for sudden performance surges
- Perfect for trend spotting and rapid testing
Most teams set up both: Competitor Watch for specific players and Breakout Detector for the broader market.
2
Configure your alerts
Customize what triggers an alert:For Competitor Watch:
- Competitors to track — Select up to 10 competitors
- Alert frequency — Daily, weekly, or real-time
- Threshold — Alert for all new creatives, or only high-performers
- Genre or theme — What to monitor (e.g., “fantasy RPG,” “cozy puzzle”)
- Performance threshold — Define “breakout” (e.g., top 5% in genre)
- Alert frequency — Real-time or daily digest
- Mode: Competitor Watch
- Competitors: [Competitor A], [Competitor B], [Competitor C]
- Frequency: Daily digest
- Threshold: Top 20% performers only
3
Review alerts and take action
When an alert fires, you’ll see:
Take action:
- Creative details — Thumbnail, link, launch date
- Performance context — How it’s performing vs benchmarks
- Pattern analysis — Themes, tone, key elements
- Similar creatives — What else is performing similarly
Monitor alert showing breakout creative
- Run Diagnose to understand why it’s performing
- Run Discover to see if it’s part of a broader trend
- Create a Creative Brief to test similar patterns
You’ve been alerted to a market shift or competitive move — and can respond immediately.
What to look for
When reviewing Monitor alerts, focus on:Competitive moves
- What are competitors testing? (new genres, themes, tones)
- Is this a one-off or a pattern? (single test vs strategic shift)
- How is their new work performing? (breakout, solid, or weak)
- Should we respond or ignore? (threat vs noise)
Breakout signals
- Why is this creative surging? (new pattern, perfect execution, lucky timing)
- Is it replicable? (can we create something similar?)
- Is it aligned with our brand? (natural fit vs forced)
- How fast is it spreading? (isolated success vs trend formation)
Trend formation
- Are multiple alerts showing similar patterns? (trend = multiple examples)
- Is saturation low or high? (early stage vs already crowded)
- Is performance consistent or variable? (reliable pattern vs outlier)
A single alert is interesting. Multiple alerts with similar patterns = a trend worth testing.
Save or share
When an alert is actionable: Run follow-up workflows:- Use Diagnose to understand the creative
- Use Discover to see the broader pattern
- Use Generate to create a responsive brief
- Forward alerts to relevant stakeholders
- Add commentary on implications
- Propose response actions
- Keep a log of competitor moves
- Identify patterns in their creative strategy
- Anticipate future moves
Turn Alerts into Briefs
Respond quickly with production-ready briefs
Common use cases
Competitive intelligence
Competitive intelligence
Goal: Stay informed about competitor creative strategy.Workflow:
- Set up Competitor Watch for 3-5 key competitors
- Receive daily digest of new creatives
- Review for strategic patterns
- Share insights with leadership weekly
Rapid response testing
Rapid response testing
Goal: Quickly test patterns that are breaking out.Workflow:
- Set up Breakout Detector for your genre
- Get alerted when a creative surges
- Run Diagnose to understand why
- Create and launch a test within 48 hours
Trend confirmation
Trend confirmation
Goal: Validate Forecast predictions with real-time data.Workflow:
- Run Forecast to identify emerging trends
- Set up Breakout Detector for those themes
- Get alerted when predicted trends materialize
- Test with confidence
Defensive monitoring
Defensive monitoring
Goal: Know when competitors are targeting your positioning.Workflow:
- Set up Competitor Watch focused on themes close to your brand
- Get alerted when competitors test similar patterns
- Decide whether to defend (counter-creative) or differentiate
- Respond strategically
Best practices
Do:
✅ Set up monitoring early (don’t wait for a crisis)✅ Customize thresholds to reduce noise
✅ Review alerts regularly (daily or weekly)
✅ Follow up with Diagnose or Discover for context
✅ Share alerts with relevant stakeholders
Don’t:
❌ Monitor too many competitors (focus on top 3-5)❌ Set thresholds too low (you’ll get overwhelmed)
❌ Ignore alerts (defeats the purpose)
❌ React to every alert (prioritize strategic moves)
Monitor helps you stay informed, but not every alert requires action. Focus on strategic moves and clear trends.
Alert management tips
Reduce noise:
- Set performance thresholds (only alert for top 10-20% performers)
- Focus on specific themes or genres
- Use daily digests instead of real-time (unless critical)
Prioritize alerts:
- High priority: Competitor launches in your core genre with strong early performance
- Medium priority: Breakouts in adjacent genres or themes
- Low priority: Weak-performing competitor tests
Automate follow-ups:
- Set up automatic Diagnose runs for high-priority alerts
- Create Slack/email integrations (coming soon)
- Build a weekly review routine
Pro teams treat Monitor like a “creative radar” — always on, periodically reviewed, and integrated into their weekly workflow.