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Conversational Mode

Conversational Mode is Boa’s flexible, freeform interface for creative intelligence. Ask questions in plain language, iterate with follow-ups, and explore insights like you’re talking to a colleague.

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When to use Conversational Mode

Conversational Mode is perfect for: ✅ Exploration and ideation — When you don’t have a set structure in mind
✅ Follow-up “why” questions — Digging deeper into a specific insight
✅ Brainstorming and hypothesis testing — Trying out creative ideas quickly
✅ Iterative refinement — Asking multiple related questions in sequence

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How to get great results

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Use complete, specific questions

The clearer your question, the better the answer. Think of it like talking to a smart colleague: Good examples:

• “What fantasy RPG ads are performing well this month?”
• “Why did this creative underperform vs the market benchmark?”
• “Show me rising themes in cozy puzzle games.”

Vague examples (harder to answer):

• ❌ “What’s working?” (too broad — specify genre, time, goal)
• ❌ “Tell me about creatives.” (no clear intent)
• ❌ “Analysis.” (not a question)

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Provide context

Help Boa understand what you care about:

• Genre or category — e.g., “action RPG,” “casual puzzle”
• Time window — e.g., “last 30 days,” “Q3 2024”
• Competitors or references — e.g., “compared to [Competitor A]”
• Specific creative elements — e.g., “tone,” “pacing,” “character design”

Example with context: “What action RPG creatives from the last 60 days use epic, cinematic storytelling and perform in the top tier?”

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Iterate with follow-ups

Conversational Mode is designed for back-and-forth. Don’t expect perfection on the first try — refine as you go:

1. Start broad: “What’s working in fantasy RPG ads this quarter?”
2. Narrow down: “Show me the top performers with hero’s journey narratives.”
3. Go deeper: “Why does this one outperform the others?”

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Prompt patterns that work well

Here are tried-and-tested prompt patterns for common goals:

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Discovery prompts

• “What’s working for [genre] in [time period]?”
• “Show me top-performing [theme] creatives from [competitors].”
• “What are the most common themes in [genre] right now?”

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Diagnosis prompts

• “Why did [creative] underperform vs [benchmark]?”
• “What’s different between [creative A] and [creative B]?”
• “What makes [this creative] successful?”

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Forecasting prompts

• “What themes are rising in [genre]?”
• “Show me early-stage trends in [category].”
• “What might resonate next based on current patterns?”

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Comparison prompts

• “How does [our creative] compare to [competitor]?”
• “What’s the difference in tone between top and bottom performers in [genre]?”

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When to switch to Chips

If you find yourself asking the same questions repeatedly, it’s time to switch to a Chip:

You’re in Conversational Mode and…	Try this Chip instead
Asking “What’s working in [genre]?” weekly	Genre Deep Dive
Diagnosing individual creatives often	Creative Breakdown
Creating briefs from insights	Creative Brief Builder
Tracking competitors regularly	Competitor Watch

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Saving and sharing results

Just like Chip outputs, Conversational Mode results can be saved:

• Save as Report — For strategy updates and stakeholder alignment
• Save as Creative Brief — For production hand-offs
• Copy or export — For lightweight sharing

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Best practices

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Do:

✅ Ask complete, specific questions
✅ Provide genre, time, and context
✅ Iterate with follow-ups to refine
✅ Save valuable insights as Reports or Briefs

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Don’t:

❌ Use one-word prompts or vague questions
❌ Skip context (genre, time, goals)
❌ Expect perfection on the first try without iteration

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Ready to explore?