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Discover (Search & Discovery)

Discover is how you find what’s working — fast. Whether you’re researching competitors, exploring a new genre, or validating a creative direction, Discover helps you surface top-performing creatives and understand the patterns behind them.
Most teams use Discover as their starting point. It’s perfect for weekly competitive reviews, brief prep, and trend spotting.

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Why it matters

Discover accelerates the work that used to take days or weeks: ✅ Competitive research — See what’s working for competitors in minutes
✅ Brief preparation — Ground your creative direction in real performance data
✅ Trend spotting — Identify emerging themes and styles before they saturate
✅ Genre exploration — Understand a new category quickly
Creative Directors use Discover to build confidence in creative strategy. Performance Marketers use it to identify test opportunities.

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How to use Discover

1

Choose your entry point

You have two options:Use a Discover Chip (Recommended)
  • Browse the Chip Library and select a Discover Chip
  • Options: Competitor Landscape, Genre Deep Dive, Theme Explorer
  • Chips provide structure and guarantee consistent outputs
Use Conversational Mode
  • Type a plain-language question like: “What fantasy RPG ads are performing well this month?”
  • Great for flexible exploration
Most teams start with Competitor Landscape or Genre Deep Dive for fast, reliable results.
2

Enter your context

Provide the minimum context needed:
  • Genre or category — e.g., “fantasy RPG,” “cozy puzzle,” “action shooter”
  • Theme (optional) — e.g., “epic battles,” “social gameplay,” “relaxation”
  • Time window — e.g., “last 30 days,” “Q3 2024”
  • Market or region (optional) — e.g., “US mobile games,” “global”
Example:
  • Chip: Competitor Landscape
  • Competitors: [Competitor A], [Competitor B], [Competitor C]
  • Genre: Fantasy RPG
  • Time: Last 60 days
3

Review Top / Mid / Bottom patterns

Boa will group creatives into three performance tiers:
  • Top performers — Creatives that significantly stand out
  • Mid performers — Solid, consistent work
  • Bottom performers — Underperforming or low-engagement creatives
You’ll see visual examples, theme clusters, and pattern analysis for each tier.
Discover workflow results

Discover results showing performance tiers

You’ve just surfaced the top-performing creatives and identified the patterns behind them.

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What to look for

When reviewing Discover results, focus on these creative patterns:

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Theme and tone

  • What themes appear most in top performers? (e.g., “hero’s journey,” “social bonding,” “epic conquest”)
  • What tone dominates? (e.g., serious, playful, urgent, cozy)
  • Are there surprising theme combinations?

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Characters and framing

  • What character types show up? (e.g., lone hero, team-based, aspirational figures)
  • How are characters framed? (close-up, action shots, cinematic wide angles)
  • What emotional cues are used?

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Pacing and narrative structure

  • How quickly does the creative hook the viewer?
  • What narrative structure is common? (problem/solution, transformation, world-building)
  • What’s the rhythm of the edit? (fast-paced action, slow-burn atmosphere)

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Callouts and CTAs

  • What text overlays or callouts appear?
  • What CTAs are used? (e.g., “Download Now,” “Join the Adventure,” “Play Free”)
  • How prominent are the callouts?
Look for patterns across top performers, not individual creatives. The insights come from what’s consistent, not what’s unique.

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Save or share

Once you’ve identified valuable patterns: Save as a Report:
  • Click Save → Report
  • Choose a template (e.g., “Competitive Analysis”)
  • Add commentary and recommendations
Save as a Creative Brief:
  • Click Save → Creative Brief
  • Use the patterns as your creative direction
  • Include visual references from the results
Iterate further:
  • Run a Diagnose Chip to go deeper on a specific creative
  • Use Conversational Mode to ask follow-up questions

Learn about Reports

See how to create strategic reports

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Common use cases

Goal: Stay on top of what competitors are launching and what’s working.Workflow:
  1. Run Competitor Landscape Chip weekly
  2. Track changes in theme and tone over time
  3. Flag breakout creatives for deeper analysis
Output: Competitive report with trend tracking
Goal: Ground your creative direction in real market data.Workflow:
  1. Run Genre Deep Dive or Theme Explorer Chip
  2. Identify top-performing patterns
  3. Save as Creative Brief with references
Output: Data-backed brief for your creative team
Goal: Understand a new category you’re entering.Workflow:
  1. Run Genre Deep Dive Chip
  2. Review top/mid/bottom patterns
  3. Export visual references and theme insights
Output: Genre landscape overview

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Best practices

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Do:

✅ Run Discover weekly to track changes over time
✅ Compare multiple time windows to spot trends
✅ Save valuable results as Reports or Briefs
✅ Focus on patterns across top performers, not individual creatives

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Don’t:

❌ Over-interpret individual creatives — look for patterns
❌ Skip time window context — recency matters
❌ Ignore mid and bottom performers — they show what to avoid
Discover shows you what’s working, but not always why. Use Diagnose to understand the “why” behind performance.

Diagnose

Understand why a creative performs

Generate

Turn insights into briefs

Forecast

Spot emerging trends

Monitor

Track breakouts in real time