Who This Is For
Boa is designed for non-technical creative and performance teams. You don’t need any coding skills, data science background, or technical setup — just creative intuition and a desire for faster, smarter insights.
Creative Directors
Outcomes you’ll get
As a Creative Director, Boa helps you understand what’s working across the market, align your team on creative strategy, and deliver data-backed creative briefs that inspire confidence. You’ll be able to:- Spot winning creative patterns across genres and styles in seconds
- Understand why certain themes, tones, or narratives resonate
- Generate strategic reports that align stakeholders and guide your team
- Build creative briefs grounded in real performance data
Where to start
Quickstart
Your first insight in 5 minutes
Discover Workflow
Find what’s working fast
Generate Workflow
Create data-backed briefs
Reports
Share strategy with your team
Performance Marketers
Outcomes you’ll get
As a Performance Marketer, Boa helps you see what drives performance, diagnose why creatives succeed or fail, and monitor the competitive landscape for emerging trends. You’ll be able to:- Diagnose creative performance — from tone to pacing to visual elements
- Identify patterns that correlate with high engagement and conversion
- Track competitor breakouts and shifting creative trends
- Make faster, more confident decisions about what to test next
Where to start
Quickstart
Your first insight in 5 minutes
Diagnose Workflow
Understand what’s working
Monitor Workflow
Track breakouts and trends
Performance Marketer Playbook
Your weekly workflow
Creative Producers
Outcomes you’ll get
As a Creative Producer, Boa helps you turn insights into production-ready creative briefs, reduce revision cycles, and deliver work that’s backed by data from day one. You’ll be able to:- Understand the “why” behind creative direction
- Generate production-ready briefs with clear references and rationale
- Reduce back-and-forth by grounding creative decisions in data
- Hand off clear, actionable guidance to designers and agencies
Where to start
Quickstart
Your first insight in 5 minutes
Diagnose Workflow
Understand creative patterns
Creative Briefs
Production-ready outputs
Creative Producer Playbook
Your weekly workflow
Not sure which role fits you best? Start with the Quickstart — it’s designed for everyone.