Prompt Recipes & Patterns
These proven prompt patterns help you get better results faster — whether you’re using Chips or Conversational Mode. Copy, adapt, and use them in your daily workflows.Bookmark this page and return to it whenever you’re stuck on how to phrase a question.
Discovery prompts
Use these to find what’s working in your market:Broad genre exploration
- “What’s working in fantasy RPG ads over the last 60 days?”
- “Show me top-performing cozy puzzle creatives from Q3 2024.”
- “What action shooter ads are resonating in the US market this month?”
Competitor-focused discovery
- “What are [Competitor A] and [Competitor B] doing in fantasy RPG and how is it performing?”
- “Show me [Competitor C]‘s recent cozy puzzle creatives and their performance.”
- “What themes are [Competitor D] testing in action shooters?”
Theme-specific discovery
- “Show me hero’s journey creatives in fantasy RPG and their performance patterns.”
- “What epic battle-themed action shooter ads are performing well?”
- “Find cozy, relaxation-themed puzzle game creatives from the last 90 days.”
Time-based comparison
- “How have fantasy RPG creative patterns changed from Q2 to Q3 2024?”
- “What’s different in top-performing puzzle ads between last month and this month?”
- “Show me trend shifts in action shooters over the last 6 months.”
Diagnosis prompts
Use these to understand why creatives perform (or don’t):Single creative analysis
- “Why did this creative perform well?” [provide link or upload]
- “What made this campaign successful compared to genre benchmarks?”
- “Why did this ad underperform vs market averages?”
Comparative analysis
- “What’s the difference between these two creatives?” [provide both]
- “Why did version A outperform version B in our A/B test?”
- “How does our creative compare to [competitor’s top performer]?”
Performance gap analysis
- “What’s missing from our fantasy RPG ad compared to top performers?”
- “How does our creative fall short vs [Competitor A]‘s breakout ad?”
- “What would improve this underperforming creative?”
Element-specific diagnosis
- “How does the pacing in this creative compare to top performers?”
- “Is the tone of this ad aligned with genre expectations?”
- “Does this creative’s hook work well compared to benchmarks?”
Generation prompts
Use these to create reports and briefs:Creative brief generation
- “Create a creative brief for a new fantasy RPG campaign using patterns from today’s Discover results.”
- “Generate a brief for a cozy puzzle ad targeting relaxation themes.”
- “Build a brief that incorporates hero’s journey patterns from top performers.”
Strategy report creation
- “Summarize today’s competitive analysis into a report for leadership focusing on opportunities and threats.”
- “Create a quarterly trend report highlighting rising patterns in fantasy RPG.”
- “Generate a post-launch review report for our recent campaign.”
Competitive summary
- “Summarize [Competitor A, B, C]‘s creative strategies and identify white space opportunities.”
- “What are competitors doing in cozy puzzles and where are the gaps?”
- “Create a competitive landscape report for fantasy RPG with differentiation ideas.”
Forecasting prompts
Use these to spot trends and predict what’s next:Trend identification
- “What themes are rising in fantasy RPG ads over the last 90 days?”
- “Show me emerging patterns in cozy puzzle creatives.”
- “What narrative structures are gaining traction in action shooters?”
Saturation assessment
- “Is hero’s journey saturated in fantasy RPG ads?”
- “How crowded are cozy themes in puzzle games right now?”
- “Is epic, cinematic storytelling still effective or played out?”
Forward-looking prediction
- “What might resonate next in fantasy RPG based on rising trends?”
- “Predict which cozy puzzle themes will gain traction in Q4.”
- “What should we test next in action shooters?”
Competitive trend tracking
- “What new patterns are [Competitor A] testing and are they working?”
- “Show me [Competitor B]‘s recent experiments and their performance.”
- “What creative directions are competitors moving toward?”
Monitoring prompts
Use these to set up alerts and track changes:Competitor monitoring
- “Alert me when [Competitor A, B, C] launch new fantasy RPG ads.”
- “Monitor [Competitor D]‘s cozy puzzle creatives and notify me of changes.”
- “Track [Competitor E] and alert me to high-performing new launches.”
Breakout detection
- “Alert me when fantasy RPG ads with hero’s journey themes suddenly surge.”
- “Notify me of breakout cozy puzzle creatives in the US market.”
- “Track action shooter ads and alert me to top 5% performers.”
Trend change alerts
- “Notify me when epic tone usage increases or decreases in fantasy RPG.”
- “Alert me if cozy themes start declining in puzzle games.”
- “Track hero’s journey saturation and alert me to changes.”
Advanced prompt techniques
Layering context
Add multiple context layers for precise results:- “Show me hero’s journey creatives in fantasy RPG from [Competitor A, B] over the last 60 days performing in the top tier.”
Constraint-based prompts
Add constraints to narrow results:- “Show me fantasy RPG ads that perform well but avoid slow, atmospheric intros.”
- “Find cozy puzzle creatives with explicit CTAs that still feel warm and inviting.”
Iterative refinement
Start broad, then narrow:- “What’s working in fantasy RPG?”
- “Show me the top performers with hero’s journey themes.”
- “What makes this specific creative the top performer?”
- “Create a brief incorporating these patterns.”
Comparison-based prompts
Use comparisons to understand differences:- “What do top fantasy RPG ads do that bottom performers don’t?”
- “What’s unique about top 5% cozy puzzle creatives vs the rest?”
Prompt troubleshooting
If results are too broad:
Add more context:- ❌ “What’s working?”
- ✅ “What fantasy RPG ads are performing well in the last 60 days?”
If results are not relevant:
Check your genre/theme wording:- Try synonyms: “cozy” vs “relaxing” vs “calm”
- Be more specific: “hero’s journey” instead of “adventure”
- Add market context: “US mobile games” instead of just “mobile games”
If you’re not sure what to ask:
Start with a Chip instead:- Chips ask the right questions for you
- Use Conversational Mode to iterate after
If results lack specificity:
Ask follow-up questions:- “Why does this work?”
- “What specific elements drive performance?”
- “How is this different from lower performers?”
Quick reference: prompt templates
Discovery template
Discovery template
- Genre: fantasy RPG, cozy puzzle, action shooter, etc.
- Theme: hero’s journey, relaxation, epic battles, etc.
- Tier: well, in top tier, above average, etc.
- Time period: last 60 days, Q3 2024, this month, etc.
Diagnosis template
Diagnosis template
- Creative/campaign: link, upload, or description
- Performance: perform well, underperform, break out, etc.
- Benchmark: top performers, genre average, competitor, etc.
Generation template
Generation template
- Deliverable type: creative brief, strategy report, etc.
- Goal: new campaign, iteration, competitive response, etc.
- Pattern/theme: hero’s journey, cozy tone, fast pacing, etc.
- Source: today’s Discover results, Diagnose insights, etc.
Forecasting template
Forecasting template
- Element: themes, tones, pacing styles, etc.
- Rising/declining: gaining traction, losing effectiveness, etc.
- Genre: fantasy RPG, cozy puzzle, etc.
- Action: test next, avoid, monitor, etc.