Core Concepts
Understanding these core concepts will help you get the most out of Boa. Everything is designed to be intuitive — no technical background required.Chips (Guided Prompts)
Chips are structured, guided workflows that guarantee consistent, high-quality outputs. Think of them as expert templates that ask you the right questions and deliver reliable results every time.Chips are Boa’s “king” feature for enterprise teams. They ensure everyone on your team gets the same level of insight quality, regardless of their experience with creative intelligence.
- You need a repeatable, reliable workflow
- You’re new to Boa and want guaranteed results
- You’re handing off work and need consistent formatting
- Pick a Chip by goal (Discover, Diagnose, Generate, Forecast, Monitor)
- Provide the minimum required inputs (genre, theme, time window, etc.)
- Optionally add follow-up questions or refine your context
- Get a structured, complete output you can share or save
Explore the Chip Library
Browse all available Chips by goal
Conversational Mode
Conversational Mode is Boa’s flexible, freeform interface. Ask questions in plain language, iterate with follow-ups, and explore creative intelligence like you’re talking to a colleague. When to use Conversational Mode:- You’re exploring and don’t have a specific structure in mind
- You want to ask “why” questions and go deeper
- You’re ideating and need flexibility
- “What’s working for cozy puzzle games this quarter?”
- “Why did this creative underperform vs the market benchmark?”
- “Show me rising themes in fantasy RPG ads.”
Conversational Mode is powerful but may need iteration. If you need a guaranteed structure or consistent format, prefer Chips instead.
Learn Conversational Mode
See how to get the most from freeform prompts
Workflows by Goal
Boa’s capabilities are organized around five core creative goals. Each workflow has dedicated Chips and recommended prompt patterns.Discover
Find what’s working across genres, themes, and time periods
Diagnose
Understand why a creative performs — tone, pacing, narrative
Generate
Create reports and briefs backed by data
Forecast
Spot emerging trends and predict what resonates next
Monitor
Track competitors and get alerted to breakout creatives
Most teams use Discover and Diagnose 80% of the time. Start there to build your creative intelligence muscle.
Deliverables: Reports & Creative Briefs
Boa helps you turn insights into shareable, actionable documents.Reports (Creative Strategy)
Reports are designed for stakeholder alignment and strategy reviews. Use them to summarize findings, share key patterns, and propose next steps.Learn about Reports
See how to create and share strategic reports
Creative Briefs (Production-Ready)
Creative Briefs are designed for hand-offs to creative teams, agencies, or producers. They include references, rationale, and must-haves backed by real performance data.Learn about Creative Briefs
See how to generate production-ready briefs
Performance Tiers: Top, Mid, Bottom
Boa groups creatives into three performance tiers based on engagement, watch time, and other signals:- Top performers — Creatives that stand out significantly
- Mid performers — Solid, consistent work
- Bottom performers — Underperforming or low-engagement creatives
These tiers are relative to the context you provide (genre, time window, market). A “top performer” in one genre might be a “mid performer” in another.
- Focus on Top performers to understand what’s working
- Study Bottom performers to avoid common pitfalls
- Use Mid performers as a baseline for “good enough”
Boa doesn’t just show you the best — it helps you understand why something works by comparing across tiers.