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Quickstart: Your First Insight

This quickstart walks you through getting your first actionable insight in Boa — from opening the platform to saving a deliverable. You’ll be up and running in under 5 minutes.
1

Open Boa and choose your mode

When you first open Boa, you’ll see two main options:
  • Chips (Guided Prompts) — Structured flows that guarantee consistent results
  • Conversational Mode — Flexible, freeform questions
For your first time, we recommend starting with a Chip. Chips are designed to deliver high-quality insights every time, with minimal setup.
Boa mode selection screen
2

Select a Chip or ask a question

If you chose Chips:
  • Browse the Chip Library by goal (Discover, Diagnose, Generate, Forecast, Monitor)
  • Select a Chip that matches your current need
  • Example: Choose “Competitor Landscape” under Discover to see what’s working in your market
If you chose Conversational Mode:
  • Type a plain-language question in the input field
  • Example: “What fantasy RPG ads are performing well this month?”
Chips require a few inputs (like genre, time window, or theme). Conversational Mode is completely freeform — just type your question.
3

Review your insights

Boa will analyze thousands of creatives and surface patterns instantly. You’ll see:
  • Top performers — Creatives that stand out in your selected context
  • Key patterns — Themes, tones, pacing, and narrative structures that correlate with performance
  • Visual examples — Real creatives grouped by similarity and performance tier
Boa insight results screen
What to look for:
  • Recurring themes or visual motifs
  • Tone patterns (e.g., heroic, cozy, urgent)
  • Pacing and narrative structure
  • Character types and framing choices
You’ve just uncovered your first creative intelligence insight.
4

Take action: Save or export

Once you’ve reviewed your insights, decide what to do next:Save as a Report:
  • Click Save → Report to create a shareable strategy document
  • Choose a template (e.g., “Competitive Analysis” or “Creative Strategy Update”)
  • Add optional commentary for your team
Save as a Creative Brief:
  • Click Save → Creative Brief to create a production-ready document
  • Fill in placeholders for character, tone, pacing, and must-haves
  • Hand off directly to designers or agencies
Iterate with follow-ups:
  • In Conversational Mode, ask follow-up questions to go deeper
  • With Chips, run another Chip to explore a different angle
Creative Briefs are perfect for hand-offs. Reports are ideal for stakeholder alignment and strategy reviews.

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What’s next?

Learn Core Concepts

Understand how Boa works

Explore Workflows

Dive deeper into specific goals

See Role Playbooks

Weekly workflows for your role
Pro tip: Bookmark your most-used Chips for faster access. You’ll find yourself returning to the same 2-3 Chips for 80% of your workflows.