What’s New
This page highlights user-facing improvements and new capabilities. Each update is action-oriented and benefit-led — showing you exactly what’s possible and how to try it.
Recent Updates
Enhanced Chip Library
- Update: New Chips added for competitive analysis and trend forecasting
- Why it matters: You can now spot emerging creative patterns and compare your work against the market — all in seconds
- How to try it: Navigate to the Chip Library and explore the Discover and Forecast sections
Conversational Mode Improvements
- Update: Faster response times and more contextual follow-up suggestions
- Why it matters: Your exploratory workflows are now smoother and more intuitive, helping you iterate on insights without breaking flow
- How to try it: Open Conversational Mode and ask a creative question
Creative Brief Templates
- Update: New production-ready brief templates for mobile game campaigns
- Why it matters: Hand-offs to creative teams are now clearer and more actionable, reducing revision cycles
- How to try it: Generate a creative brief from any Diagnose or Generate result and choose the new mobile game template
Check back regularly — we ship improvements based on feedback from Creative Directors, Performance Marketers, and Creative Producers like you.
Coming Soon
We’re constantly evolving Boa based on your needs. Here’s what’s in the pipeline:- Enhanced monitoring alerts — Get notified when competitors launch breakout creatives
- Expanded genre coverage — New support for lifestyle and fitness verticals
- Team collaboration features — Share insights and briefs directly within Boa
Have a feature request? Contact our team — we’d love to hear from you.