Chips (Guided Prompts)
Chips are Boa’s structured, guided workflows. They’re designed to guarantee consistent, high-quality insights — every time, for everyone on your team.Think of Chips as expert templates. They ask you the right questions, guide you through proven workflows, and deliver outputs you can trust and share.
Why use Chips
Chips solve a critical challenge for creative and performance teams: consistency. When everyone uses Chips, your team gets: ✅ Reliable structure — Same workflow, same quality, every time✅ Clear inputs — No guessing what context to provide
✅ Consistent outputs — Easy to compare, share, and act on
✅ Faster onboarding — New team members get value from day one
Chips are Boa’s “king” feature for enterprise teams. If you need repeatable workflows and guaranteed results, Chips are your best friend.
How Chips work
Using a Chip is simple:1
Pick a Chip by goal
Browse the Chip Library and choose a Chip that matches your current goal:
- Discover — Find what’s working
- Diagnose — Understand why something performs
- Generate — Create reports and briefs
- Forecast — Spot emerging trends
- Monitor — Track competitors and breakouts
2
Provide the minimum inputs
Each Chip asks for specific context to ensure quality results. Common inputs include:
- Genre — e.g., “fantasy RPG,” “cozy puzzle,” “action shooter”
- Theme — e.g., “epic battles,” “social gameplay,” “relaxation”
- Time window — e.g., “last 30 days,” “Q3 2024”
- Market or region — e.g., “US mobile games,” “global”
Don’t worry — Chips only ask for what they need. You won’t be overwhelmed with fields.
3
Optionally add follow-up questions
After the initial result, you can refine or expand:
- Ask clarifying questions
- Request deeper analysis
- Change the context and re-run
Your Chip result is ready — complete, structured, and shareable.
Using a Chip in Boa
Best practices for using Chips
Keep prompts concise
Chips are designed to handle the heavy lifting. You don’t need to write long, detailed prompts — just provide the context fields and let the Chip do the rest. Good example:- Genre: “Fantasy RPG”
- Theme: “Hero’s journey”
- Time: “Last 60 days”
- ❌ “I want to understand all fantasy RPG creatives that use hero’s journey narratives, especially those with epic music and cinematic pacing, over the last 60 days, focusing on top-tier performance…”
Keep it simple. Chips are structured to ask for what they need — extra detail can sometimes confuse the flow.
Provide context items when available
If you have specific creatives, competitors, or benchmarks in mind, include them:- Reference a specific creative you want to analyze
- Mention competitors you’re tracking
- Cite themes or tones you’re exploring
Save to a Report or Creative Brief
Every Chip result can be saved as a Report (for strategy) or Creative Brief (for production). Take advantage of this to build a library of insights over time.Pro teams create a “Chip Routine” — running the same 2-3 Chips weekly to track changes and spot trends early.
When to use Chips vs Conversational Mode
| Use Chips when… | Use Conversational Mode when… |
|---|---|
| You need consistent, repeatable results | You’re exploring and don’t have a set structure |
| You’re onboarding new team members | You want to ask “why” and iterate deeply |
| You’re creating deliverables to share | You’re ideating or brainstorming |
| You want guaranteed quality | You’re comfortable with flexible outputs |
Many teams start with Chips to build their creative intelligence muscle, then graduate to Conversational Mode for advanced exploration.
Explore the Chip Library
Ready to see what’s available?Browse the Chip Library
See all available Chips organized by goal