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Chip Library

The Chip Library organizes all available guided workflows by creative goal. Each Chip is designed to deliver consistent, high-quality insights for a specific use case.
Bookmark your most-used Chips for faster access. Most teams use 2-3 core Chips for 80% of their workflows.

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Discover

Goal: Find what’s working across genres, styles, markets, and time periods.
What it does: Surfaces top-performing creatives from your competitors, grouped by theme and style.When to use: Weekly competitive reviews, market research, trend spotting.Inputs required: Competitors (up to 5), genre, time window.Output: Top/Mid/Bottom performers with theme patterns, tone analysis, and visual examples.
What it does: Analyzes all creatives in a specific genre to find winning patterns.When to use: Exploring a new genre, understanding what resonates in your category.Inputs required: Genre, optional theme filter, time window.Output: Performance tiers, recurring themes, tone/pacing insights, character patterns.
What it does: Finds creatives by theme (e.g., “epic battles,” “cozy gameplay”) and shows performance patterns.When to use: Testing a specific creative direction, validating a theme hypothesis.Inputs required: Theme keywords, genre context, time window.Output: Visual clusters, tone variations, performance benchmarks.

Learn the Discover Workflow

See how to use Discover Chips effectively

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Diagnose

Goal: Understand why a creative performs — from tone to pacing to narrative structure.
What it does: Deep analysis of a single creative — tone, pacing, visual elements, narrative structure.When to use: Post-launch reviews, understanding a breakout hit, diagnosing underperformance.Inputs required: Creative URL or upload, optional benchmark for comparison.Output: Detailed breakdown with performance drivers, similar creatives, suggested improvements.
What it does: Side-by-side comparison of two creatives to understand performance differences.When to use: Testing variations, understanding why one version outperformed another.Inputs required: Two creative URLs or uploads.Output: Element-by-element comparison, key differentiators, performance correlation insights.
What it does: Identifies why a creative underperformed relative to benchmarks.When to use: Post-mortems, troubleshooting low engagement, refining creative direction.Inputs required: Underperforming creative, benchmark or competitor reference.Output: Gap analysis, specific improvement areas, similar high-performers for reference.

Learn the Diagnose Workflow

See how to use Diagnose Chips effectively

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Generate

Goal: Create reports and production-ready creative briefs backed by data.
What it does: Generates a production-ready brief with references, rationale, and must-haves.When to use: Kicking off new campaigns, handing off to creative teams or agencies.Inputs required: Goal/objective, genre context, optional reference creatives.Output: Structured brief with tone, theme, pacing guidance, visual references, and rationale.
What it does: Creates a shareable report summarizing key insights and recommended next steps.When to use: Stakeholder updates, strategy reviews, quarterly planning.Inputs required: Insights to include (from prior Chips or Conversational results).Output: Executive summary, key patterns, evidence, test plan recommendations.
What it does: Summarizes competitor creative strategies and highlights opportunities.When to use: Competitive reviews, positioning workshops, market entry planning.Inputs required: Competitors, genre, time window.Output: Competitor-by-competitor breakdown, white space opportunities, differentiation ideas.

Learn the Generate Workflow

See how to use Generate Chips effectively

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Forecast

Goal: Spot emerging trends and predict what might resonate next.
What it does: Identifies rising themes, styles, and narrative patterns in your genre.When to use: Quarterly planning, staying ahead of the market, innovation sprints.Inputs required: Genre, time window (recommend 90+ days for trend visibility).Output: Rising vs declining trends, velocity metrics, early-stage breakout examples.
What it does: Predicts which creative patterns are likely to gain traction based on early signals.When to use: Forward-looking strategy, testing hypotheses, risk assessment.Inputs required: Genre or theme context, optional competitor focus.Output: Predicted trends, confidence scores, suggested test scenarios.

Learn the Forecast Workflow

See how to use Forecast Chips effectively

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Monitor

Goal: Track competitors and get alerted to breakout creatives in real time.
What it does: Monitors specified competitors and alerts you to new creatives and breakouts.When to use: Ongoing competitive intelligence, rapid response to market shifts.Inputs required: Competitors to track, alert frequency (daily/weekly).Output: Notifications when new creatives launch or existing ones break out.
What it does: Alerts you when a creative in your genre or theme suddenly surges in performance.When to use: Staying ahead of trends, rapid testing, market awareness.Inputs required: Genre or theme to monitor, performance threshold.Output: Real-time alerts with creative details and performance context.

Learn the Monitor Workflow

See how to use Monitor Chips effectively

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Can’t find what you need?

Try Conversational Mode for flexible, freeform exploration — or contact support to request a new Chip.
The Chip Library is constantly growing based on feedback from teams like yours. Check back regularly for new additions.