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Frequently Asked Questions

Quick answers to common questions about using Boa.
Can’t find your question? Contact support — we’re here to help.

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Getting Started

Boa is your Creative Intelligence Agent. It helps you discover what’s working in creative advertising, diagnose why creatives perform, and generate data-backed briefs and reports — all without needing technical skills.
Boa is designed for non-technical creative and performance teams:
  • Creative Directors — Build strategy, align teams, generate briefs
  • Performance Marketers — Diagnose performance, monitor competitors, optimize campaigns
  • Creative Producers — Create production-ready briefs, reduce revisions
No coding or data science background required.
No. Boa is built for non-technical users. You interact with Boa using plain language — no code, no APIs, no technical setup.
You can get your first insight in under 5 minutes. Follow the Quickstart guide for a guided tour.
Start with Chips. They’re structured workflows that guarantee consistent, high-quality results. Once you’re comfortable, explore Conversational Mode for flexible, freeform exploration.

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Using Boa

Chips are structured, guided workflows that guarantee consistent outputs. They’re perfect for repeatable tasks and ensuring quality.Conversational Mode is flexible and freeform. You ask questions in plain language and iterate with follow-ups. Great for exploration.Use Chips for guaranteed results. Use Conversational Mode for deep dives and ideation.
Match your goal to the workflow:
  • “What’s working?” → Discover
  • “Why did this perform?” → Diagnose
  • “Create a brief or report.” → Generate
  • “What’s coming next?” → Forecast
  • “Alert me when…” → Monitor
Still unsure? Start with Discover — it’s the most versatile.
Always provide at least:
  • Genre or category (e.g., “fantasy RPG,” “cozy puzzle”)
  • Time window (e.g., “last 60 days,” “Q3 2024”)
Optionally add:
  • Theme (e.g., “hero’s journey,” “relaxation”)
  • Competitors (if relevant)
  • Market or region (e.g., “US mobile games”)
More context = more relevant results.
Recommended rhythm:
  • Daily: Check Monitor alerts (2-5 minutes)
  • Weekly: Run Discover for competitive intelligence (15-20 minutes)
  • Monthly: Run Forecast for trend analysis (30 minutes)
  • As needed: Diagnose campaigns, Generate briefs
See role-specific playbooks for detailed weekly workflows.
Yes. You can:
  • Save results as Reports or Creative Briefs
  • Share links with team members
  • Export as PDF
  • Copy formatted results to paste elsewhere
All saved items are accessible to your team (if they have access to Boa).

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Deliverables

Reports are strategic summaries for stakeholders and leadership. Use them for:
  • Competitive analysis
  • Quarterly strategy reviews
  • Post-launch summaries
Creative Briefs are production-ready documents for creative teams. Use them for:
  • New campaign kickoffs
  • Hand-offs to agencies or designers
  • Iteration guidance
Reports = Strategy and alignment
Briefs = Execution and production
Two ways:
  1. From existing insights: After running Discover or Diagnose, click Save → Creative Brief
  2. From scratch: Use the Creative Brief Builder Chip in the Generate workflow
Include:
  • Clear objective
  • Specific creative direction (tone, theme, pacing)
  • 3-5 visual references
  • Must-haves and guardrails
See the Creative Briefs guide for details.
Yes. Boa provides templates for common use cases:
  • Competitive Analysis
  • Creative Strategy Update
  • Post-Launch Review
  • Trend Report
  • New Campaign Brief
  • Iteration Brief
You can also create custom templates or adapt existing ones.
You can export as:
  • PDF — Download and share
  • Link — Share with team members who have Boa access
  • Copy — Copy formatted text to paste into your tools (Notion, Google Docs, etc.)
Integration with creative tools (Figma, Frame.io) coming soon.

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Results and Insights

Boa groups creatives into three performance tiers:
  • Top performers — Top 10-20% in your context (genre, time, market)
  • Mid performers — Solid, consistent work (middle 60-70%)
  • Bottom performers — Underperforming (bottom 10-20%)
Performance is always relative to the context you provide.
Common reasons:
  1. Time window — Results may be from a different period than you expected
  2. Genre context — What’s “good” varies by genre
  3. Insufficient context — Provide more details (genre, theme, competitors)
  4. Outdated expectations — Patterns change quickly; re-validate assumptions
Check your inputs and try refining your context.
Boa analyzes creatives from the time window you specify:
  • Last 7-30 days — Very current patterns
  • Last 60-90 days — Recent trends
  • 90-180 days — Longer-term patterns (for Forecast)
Always specify your time window for relevant results.
Boa’s insights are grounded in:
  • Analysis of thousands of real creatives
  • Performance data across genres and markets
  • Pattern validation (not single examples)
However, insights show correlation, not causation. Always test patterns for your specific brand before making big bets.
If visual references are missing, ask a follow-up question:
  • “Show me examples of this pattern.”
  • “What creatives demonstrate this theme?”
You can also run Discover to surface specific examples.

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Best Practices

The more specific, the better:Weak prompt:
❌ “What’s working?”Strong prompt:
✅ “What fantasy RPG ads are performing well in the last 60 days?”Include genre, time window, and theme for best results.
No. Filter trends through:
  • Velocity — Is it rising fast or slow?
  • Saturation — Is it crowded or fresh?
  • Brand fit — Does it align with your positioning?
Only test trends that are rising + low saturation + strong brand fit.See the Anti-Patterns guide for details.
Look for patterns across multiple top performers, not single examples.Strong signal:
✅ 80%+ of top performers share this patternWeak signal:
❌ One outlier does something uniquePatterns are actionable. Outliers are risky.
Yes. Creative performance is relative. Always compare your work to:
  • Genre top performers
  • Competitor benchmarks
  • Previous campaigns
Comparison turns data into actionable intelligence.
Save valuable insights as:
  • Reports — For strategy and alignment
  • Creative Briefs — For execution
Tag by genre, project, and date. Build a library of insights over time.

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Technical Questions

Boa currently covers:
  • Mobile games (all genres)
  • Action, RPG, strategy, puzzle, casual, hyper-casual
  • Expanding to lifestyle, fitness, and other verticals soon
Contact support if you need coverage for a specific vertical.
Boa supports:
  • Global market analysis
  • US, Europe, Asia-Pacific regions
  • Country-specific analysis (US, UK, Japan, etc.)
Specify your market in the context fields for relevant results.
Yes. You can upload creatives for Diagnose workflows:
  • Supported formats: MP4, MOV (video); JPG, PNG (images)
  • Max file size: 200 MB
  • Alternatively, provide a link (YouTube, TikTok, Facebook, etc.)
Current integrations:
  • Export to PDF
  • Copy to clipboard (formatted)
Coming soon:
  • Slack notifications
  • Figma integration
  • Frame.io integration
  • Notion/Confluence export
Contact support to request integrations.
Yes. Boa follows industry-standard security practices:
  • Data encryption in transit and at rest
  • Role-based access control
  • No sharing of proprietary creative or campaign data
See our [privacy policy] for full details.

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Troubleshooting

Add more context:
  • Specify genre, time window, and theme
  • Mention competitors or references
  • Use a Chip instead of Conversational Mode
See the Anti-Patterns guide for more troubleshooting.
Ask a follow-up question:
  • “What should I do with this insight?”
  • “What patterns should I test?”
  • “Create a brief incorporating these findings.”
Or run Generate to create a Report or Brief with recommendations.
Be more specific with creative direction:
  • Tone: Not “exciting” — “epic, cinematic, aspirational”
  • Pacing: Not “fast” — “Hook in 3 seconds, then slow-burn build”
  • Character: Not “hero” — “Lone hero, close-up aspirational framing”
Include visual references and “What Good Looks Like” examples.See the Creative Briefs guide for details.
Use the search bar (/) to find Chips by name or description.Example: Search “competitor” to find all competitor-related Chips.Can’t find what you need? Contact support to request a new Chip.
Contact support or check the Status page for known issues.Include:
  • What you were trying to do
  • What happened (or didn’t happen)
  • Screenshots (if helpful)
We’ll respond within 24 hours.

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